Corporate Office:
2500 Corporate Exchange Dr.
Columbus, OH 43231

Phone:
614.523.3070

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Fortune 500 Bank

Advanced Analytics

Situation

  • Client’s acquisition costs per customer were increasing dramatically

Complication

  • Key drivers of acquisition not understood

Insights

  • Identified key consumer segments to serve, strategies to identify to efficiently acquire, grow and retain those segments
  • Developed next best action models to increase share of wallet in households