National Insurance Company
Foundational Analytics and App Development & Integration
- A national insurance company wanted to improve online quote and bind rates, but didn’t want to risk disruption
- Develop an online environment that enables high fidelity usability testing of various website attributes so the ones that improve sales can be determined.
- A realistic, simulated environment for usability testing
- Flexibility to alter the elements within that environment
- Reliable results for decisions that will increase opportunity for quote conversion