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2500 Corporate Exchange Dr.
Columbus, OH 43231

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National Insurance Company

Foundational Analytics and App Development & Integration

Situation

  • A national insurance company wanted to improve online quote and bind rates, but didn’t want to risk disruption

Complication

  • Develop an online environment that enables high fidelity usability testing of various website attributes so the ones that improve sales can be determined.

Insights

  • A realistic, simulated environment for usability testing
  • Flexibility to alter the elements within that environment
  • Reliable results for decisions that will increase opportunity for quote conversion