Corporate Office:
2500 Corporate Exchange Dr.
Columbus, OH 43231

Phone:
614.523.3070

Contact Us:

National Insurance and Financial Services Company

Foundational Analytics and App Development & Integration

Situation

  • Large, diversified national insurance and financial services company needed to determine and report on the effectiveness of various affinity marketing programs.

Complication

  • Create a solution that accurately reports marketing results for a wide range of affinity groups, each serving a diverse set of clients.

Insights

  • Integrated databases that provide accurate, consolidated data
  • Timely reports that eliminate manual processes
  • Multiple views using simple, user-friendly dashboards
  • Reduced costs as a result of transparency of information